As you have indubitably noticed throughout your years as a human being (Congratulations, by the way) the human mind is very responsive to visual stimuli and color is one of the most important factors in deciding what the response will be. The color of a friend’s face will tell us if she is calm or excited and we will react subconsciously.
Both consciously and subconsciously we assimilate the subtle meanings that colors convey – not just in the natural world like when we cautiously avoid the bright yellow/black markings on hornets and yellowjackets but also in the modern world where blatant and subliminal messages are expressed in color tones.
It is essential that graphic designers understand this vital power of color psychology so they can create graphics that communicate beyond words. There is no example of this more important than graphic logo design. The color of graphic logos communicate much more than many people give them credit for. Do you wonder why red is such a popular color with the fast food industry?
Deftly using his palette of color schemes a true master of color can weave countless layers of meaning into a stroke of a brush. These simple colors and forms resonate against millions of years of evolved instincts that instantly come alive making us hungry, happy, curious etc. Companies that understand the language of color can use it to emphasize their branding messages.
Any graphic designer worth his salt is going to learn this language well. Every color even black and white, which aren’t technically colors, add their voice to your graphic logos design. If you want to deliver a clear message rather than a cheerful cacophony of pleasant colors, you should consider the colors you choose and what they are saying .
Generally speaking, bright and bold colors can grab the attention of passersby but can come across overly assertive, sometimes that’s good. But for a more sophisticated look you want to go for muted tones even though these have less chance of being noticed.
Other colors and color schemes have more specific meanings, following is what the 3 primary colors say about their graphic logos:
Red conveys a feeling of passion, aggression, energy and danger as well as heat and warmth. It is also an effective stimulant for the appetite, hence the use in many popular fast food chains. Classier restaurants that encourage their patrons to sit around for a bit longer use earth tones. But choosing Red for your logo will convey a dynamic message.
Yellow should be used carefully; the color yellow is associated with some negative messages for example cowardice and cation as in warning signs. On the other hand it is a sunny cheerful color that can also be an appetite stimulant.
Blue is very popular in the world of corporate logos because it engenders a feeling of professionalism and integrity. It is also a strong symbol of authority which is why we have the blue uniformed officers on duty. Blue can also be the color of success, blue ribbon this and blue ribbon that, which is another reason it is so popular.
Each color in the entire spectrum says its own thing and studying what colors